Brand Context Protocol
Brand Compliance Inside
Every Tool Your Team Uses
Your team creates content in Claude, ChatGPT, Slack, Canva, Zendesk — and a dozen other tools. BCP checks every piece against your brand — tone, visuals, claims, policies — before it goes out.
From PDF Guidelines to Machine-Enforceable Rules
Brand Context Protocol turns your brand guidelines into a structured JSON standard that any tool, AI agent, or platform can read and enforce automatically.
Compliance Where Your Content Gets Made
BCP doesn't replace your tools. It sits inside them — checking brand compliance at the point of creation.
Slack
/brand-check any draft message. Right-click any message to audit it.
One-click rewrite to fix tone, forbidden words, and policy violations.
Canva
Scan finished designs against your BCP. Catch off-brand colors (using perceptual color science), wrong fonts, missing brand elements. Auto-fix in one click.
Zendesk
Score every support reply before it sends. Block off-brand responses. Flag policy violations, enforce required disclaimers, and auto-rewrite with customer context.
Claude & ChatGPT
Ask your AI assistant “is this on-brand?” inside any chat. BCP runs as a Model Context Protocol server Claude Desktop and ChatGPT connect to natively — same key works in both.
Deeper Than Colors and Fonts
Most tools enforce only the rules they can see. BCP enforces the rules that define your brand.
Verbal Compliance
Tone scoring (formality & emotion axes), forbidden words with suggested alternatives, cross-platform voice consistency, and communication-type-aware evaluation.
Visual Compliance
Perceptual color distance (CIE76 ΔE), typography matching, logo presence detection, and rasterized image analysis via vision models.
Policy Enforcement
38+ marketing tactics and 15+ claim types from the Global Policy Library — urgency, scarcity, fear appeals, evidence-required claims. Enforcement: allow, warn, escalate, or block. Channel-specific overrides.
What teams actually use BCP for
Pick the scenario closest to your problem and follow the link to set it up.
AI content generation
Pull BCP into any LLM prompt. The model writes within your tone, vocabulary, and policy — no fine-tuning required.
Design tool integration
Plugins for Canva and Figma validate colors, typography, and logo placement against the visual spec. One-click auto-fix.
E-commerce compliance
Score product listings, sale messaging, and claims before they go live — across hundreds of SKUs.
Marketing claims governance
38+ marketing tactics and 15+ claim types from the Global Policy Library. Inherit defaults, override what you need.
Channel-aware enforcement
One BCP, per-channel overrides for tone and policy. LinkedIn isn't Instagram. Email isn't SMS.
How Consistent is Your Brand? Find Out in minutes.
Brand X-Ray reads your website, social profiles, and content — then scores your brand coherence across visual, verbal, and presence dimensions.
9-Step Audit Pipeline
- Scrape your website & extract brand signals
- Pull images from public pages
- Discover social profiles across platforms
- Generate a provisional BCP from what's found
- Analyze website images for visual consistency
- Read social profiles for content samples
- Evaluate text for tone & voice alignment
- Evaluate visuals for palette + typography match
- Compile a 0–100 score with letter grade
What You Get
- Overall coherence score (visual + verbal + presence)
- Color palette extraction with drift detection
- Typography and font usage analysis
- Cross-platform consistency breakdown
- Prioritized issues ranked by severity
- Actionable recommendations
How It Works
Structure
Your brand guidelines become a machine-readable BCP — a JSON spec that any system can consume. Version-controlled, refined as you upload data.
Connect
Install BCP in your tools (Slack, Canva, Zendesk), connect from Claude Desktop or ChatGPT via MCP, or call the API from any platform. One set of rules, enforced everywhere.
Enforce
Every piece of content gets scored. Off-brand output gets flagged, rewritten, or blocked — depending on your risk posture.
An Open Protocol, Not Just Another Tool
BCP is a machine-readable JSON standard for brand governance. It sits between AI orchestration and output execution — ensuring every AI-generated communication operates within defined boundaries.
Open Standard
JSON schema that any tool can consume. No vendor lock-in. Version-controlled with full audit trail.
Living Updates
Upload customer data, social signals, market context. AI proposes BCP changes with confidence scores. You review and publish.
Scoped Access
Context Keys give each tool only the brand data it needs. Your design tool sees visual specs. Your chatbot sees tone rules. Nothing more.
Your Brand is in 10 Tools. Your Guidelines are in 1 PDF.
Without BCP
Static PDF guidelines
- Each tool interprets your brand differently
- AI generates content with no guardrails
- No audit trail on what went out
- Manual review doesn't scale
- Brand drift accelerates with AI adoption
With BCP
One protocol, enforced everywhere
- Every tool reads the same brand spec
- AI validates before generating
- Every evaluation is logged and scored
- Enforcement scales automatically
- Brand evolves with version control
See where your brand stands
Free brand audit, no signup required, few minutes all it takes.
Scan Your Brand